In today’s digital age, social media and their associated influence strategies have become an essential component of any successful government and public affairs campaign. Whether you are looking to advocate for policy change or shift public sentiment on a particular issue, having a comprehensive strategy around leveraging the power of social networks is key for ensuring campaigns reach their desired outcomes. In this blog post we’ll examine the role that social media plays in Government and Public Affairs initiatives as well as discuss what tactics can be used to gain traction within these networks. We’ll also look at examples of effective campaigns which illustrate how success may be achieved through effective usage of influencers and social communities.
