As government relations and public affairs campaigns become ever more complex, effective issue management can be a key driver of success for organizations looking to effectively navigate the political landscape. Issues may arise spontaneously or in response to an action taken by a particular organization, providing challenges that must be addressed in order to carry out successful projects and initiatives. By developinga comprehensive understanding of stakeholder needs, influential forces, existing regulations and sentiment within local populations, organizations have the ability to used proactive issues management practices which not only address current concerns but also predict future issues that could impact business objectives. In this blog post we’ll take an in-depth look at how those involved with government relations and public affairs should tackle issue management so as to best serve their clients’ interests.
