As government relations and public affairs professionals, navigating the ever-changing political environment is a challenge. The right advocacy strategy can mean the difference between success and failure. One approach organizations should consider as part of their advocacy toolkit is mobilizing third parties in support of their objectives. Engaging stakeholders, opinion leaders, elected officials, allies – even competitors – to work together for the desired outcome offers advantages ranging from increased visibility and collaboration to improved relationships with decision makers. With strategic planning and an understanding of how best to activate a diverse range of partners – without compromising values or targets –third party mobilization has become an essential part of any effective government relations plan.